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29 charts, drawn by Chartsmade

Each one is sample data, drawn by the same engine as the editor. Open any chart in the editor to change its data, look and words.

Free to start, with limits. Charts unlimited on the paid plan, Look Good Tools Pro, at £29 a month, with fair use on plain-English charts.

Lines and areas

Change over time, with events, highlights and stacked parts.

Fixed mortgage rates more than doubled in a year, then eased

Average quoted rate, % (sample lender panel)

  • Two-year fix
  • Five-year fix
  • 1Rate rise 16 Dec
  • 2Budget shock
  • 3Rates peak
  • 4First cut 1 Aug
  • Shallow downturn

Source: Sample data

Fixed mortgage rates more than doubled in a year, then eased. Average quoted rate, % (sample lender panel). Source: Sample data
MonthTwo-year fixFive-year fix
Jan 20212.4%2.6%
Feb 20212.5%2.5%
Mar 20212.4%2.3%
Apr 20212.4%2.3%
May 20212.5%2.2%
Jun 20212.4%2.1%
Jul 20212.4%2.2%
Aug 20212.4%2.0%
Sep 20212.4%2.0%
Oct 20212.3%2.0%
Nov 20212.3%2.0%
Dec 20212.5%2.1%
Jan 20222.7%2.3%
Feb 20222.9%2.6%
Mar 20223.2%2.9%
Apr 20223.5%3.3%
May 20224.0%3.5%
Jun 20224.3%3.7%
Jul 20224.6%4.0%
Aug 20224.9%4.3%
Sep 20225.2%4.7%
Oct 20225.6%5.0%
Nov 20225.9%5.3%
Dec 20226.0%5.5%
Jan 20236.0%5.5%
Feb 20235.9%5.6%
Mar 20235.8%5.6%
Apr 20235.9%5.6%
May 20235.9%5.5%
Jun 20235.8%5.5%
Jul 20235.8%5.5%
Aug 20235.7%5.5%
Sep 20235.6%5.5%
Oct 20235.6%5.4%
Nov 20235.5%5.3%
Dec 20235.5%5.3%
Jan 20245.4%5.2%
Feb 20245.4%5.1%
Mar 20245.4%5.1%
Apr 20245.3%5.1%
May 20245.2%4.9%
Jun 20245.2%4.9%
Jul 20245.1%4.8%
Aug 20245.1%4.7%
Sep 20245.1%4.7%
Oct 20244.9%4.7%
Nov 20244.8%4.6%
Dec 20244.8%4.5%

Open in the editor: Fixed mortgage rates more than doubled in a year, then eased

Northbridge raised council tax faster than its neighbours

Band D council tax, £ a year; seven neighbouring councils in grey

  • Northbridge
  • Others

Source: Sample data

Northbridge raised council tax faster than its neighbours. Band D council tax, £ a year; seven neighbouring councils in grey. Source: Sample data
YearNorthbridgeEasthavenWestmoorSouthfieldKingsleyAshford ValeRedcliffeMarlow Down
2016£1,668£1,557£1,547£1,513£1,618£1,629£1,701£1,696
2017£1,771£1,606£1,602£1,572£1,673£1,702£1,772£1,750
2018£1,881£1,672£1,651£1,633£1,735£1,773£1,831£1,795
2019£1,998£1,722£1,706£1,691£1,807£1,841£1,892£1,869
2020£2,122£1,768£1,755£1,742£1,885£1,911£1,961£1,951
2021£2,253£1,819£1,809£1,809£1,947£1,963£2,028£2,019
2022£2,476£1,867£1,855£1,858£2,029£2,046£2,094£2,075
2023£2,630£1,920£1,923£1,926£2,117£2,123£2,174£2,155
2024£2,793£1,971£1,979£2,011£2,207£2,183£2,236£2,245
2025£2,966£2,026£2,067£2,074£2,264£2,239£2,294£2,301

Open in the editor: Northbridge raised council tax faster than its neighbours

Daily visits ended the fortnight 55% higher than they began

Visits a day, 15 days

Source: Sample data

Daily visits ended the fortnight 55% higher than they began. Visits a day, 15 days. Source: Sample data
DateVisits
21 Sep 20261,172
22 Sep 20261,214
23 Sep 20261,266
24 Sep 20261,263
25 Sep 20261,328
26 Sep 20261,378
27 Sep 20261,422
28 Sep 20261,396
29 Sep 20261,337
30 Sep 20261,844
1 Oct 20261,792
2 Oct 20261,727
3 Oct 20261,836
4 Oct 20261,893
5 Oct 20261,813

Open in the editor: Daily visits ended the fortnight 55% higher than they began

Japanese shares fell furthest after the tariff announcement

Change in six sample stock indexes since 17 January, %

Source: Sample data

Japanese shares fell furthest after the tariff announcement. Change in six sample stock indexes since 17 January, %. Source: Sample data
dateUnited StatesGermanyChinaJapanUnited KingdomCanada
17 Jan 20250%0%0%0%0%0%
20 Jan 20250%1%0%0%0%0%
21 Jan 20251%2%0%0%0%0%
22 Jan 20252%3%1%1%1%0%
23 Jan 20252%3%1%2%2%2%
24 Jan 20251%3%0%0%1%2%
27 Jan 20250%3%−1%0%1%2%
28 Jan 20251%3%0%0%2%2%
29 Jan 20252%3%1%1%2%3%
30 Jan 20251%3%−1%0%1%3%
31 Jan 20251%3%0%0%1%3%
3 Feb 20251%3%−1%−1%0%1%
4 Feb 2025−1%2%−2%−2%−1%0%
5 Feb 2025−1%1%−2%−3%−1%0%
6 Feb 2025−1%1%−2%−4%−1%−1%
7 Feb 2025−2%−1%−2%−6%−2%−1%
10 Feb 2025−3%−1%−3%−6%−3%−1%
11 Feb 2025−1%−1%−3%−6%−3%−1%
12 Feb 2025−1%−1%−2%−6%−3%0%
13 Feb 2025−2%−1%−2%−6%−4%−1%
14 Feb 2025−2%0%−2%−6%−4%−1%
17 Feb 2025−2%−1%−3%−6%−4%−1%
18 Feb 2025−2%0%−3%−7%−4%−1%
19 Feb 2025−2%1%−2%−6%−3%−1%
20 Feb 2025−2%1%−1%−7%−4%−1%
21 Feb 2025−2%2%0%−6%−3%−1%
24 Feb 2025−1%2%0%−6%−3%−1%
25 Feb 2025−2%1%−1%−6%−3%−1%
26 Feb 2025−3%1%−2%−7%−3%−1%
27 Feb 2025−2%2%−2%−7%−4%−1%
28 Feb 2025−2%2%−1%−7%−3%0%
3 Mar 2025−2%2%−1%−7%−4%0%
4 Mar 2025−2%3%−1%−6%−3%1%
5 Mar 2025−3%2%−1%−7%−3%0%
6 Mar 2025−3%2%0%−7%−3%1%
7 Mar 2025−2%3%1%−6%−3%2%
10 Mar 20250%3%1%−7%−2%2%
11 Mar 2025−1%3%2%−7%−2%2%
12 Mar 20250%4%2%−7%−3%2%
13 Mar 20250%3%2%−7%−3%2%
14 Mar 20250%3%3%−6%−2%3%
17 Mar 20250%4%3%−6%−2%2%
18 Mar 2025−1%3%3%−7%−2%3%
19 Mar 20250%4%4%−7%−2%4%
20 Mar 2025−1%4%4%−7%−1%3%
21 Mar 2025−1%4%4%−7%−1%4%
24 Mar 20250%4%5%−6%−1%4%
25 Mar 20250%4%5%−7%−1%4%
26 Mar 2025−1%4%5%−7%−1%3%
27 Mar 2025−2%3%4%−8%−1%3%
28 Mar 2025−3%3%4%−8%−1%3%
31 Mar 2025−2%3%4%−7%0%3%
1 Apr 2025−2%3%5%−7%0%3%
2 Apr 2025−5%1%3%−10%−3%0%
3 Apr 2025−9%−2%1%−14%−6%−3%
4 Apr 2025−11%−4%−1%−16%−7%−4%
7 Apr 2025−13%−6%−3%−18%−8%−6%
8 Apr 2025−15%−8%−5%−19%−9%−8%

Open in the editor: Japanese shares fell furthest after the tariff announcement

Good

Card balances are back under a third of your limits

Share of combined credit card limits in use, weekly

Credit in useThis week

25%Good

ExcellentHigh

Source: Sample data

Card balances are back under a third of your limits. Share of combined credit card limits in use, weekly. Source: Sample data
WeekLimits in use
2 Dec 202460%
9 Dec 202459%
16 Dec 202460%
23 Dec 202457%
30 Dec 202457%
6 Jan 202559%
13 Jan 202559%
20 Jan 202557%
27 Jan 202558%
3 Feb 202558%
10 Feb 202556%
17 Feb 202553%
24 Feb 202550%
3 Mar 202550%
10 Mar 202556%
17 Mar 202555%
24 Mar 202555%
31 Mar 202554%
7 Apr 202551%
14 Apr 202549%
21 Apr 202549%
28 Apr 202546%
5 May 202544%
12 May 202541%
19 May 202541%
26 May 202542%
2 Jun 202540%
9 Jun 202538%
16 Jun 202535%
23 Jun 202534%
30 Jun 202534%
7 Jul 202533%
14 Jul 202531%
21 Jul 202530%
28 Jul 202528%
4 Aug 202528%
11 Aug 202529%
18 Aug 202527%
25 Aug 202527%
1 Sep 202525%

Open in the editor: Card balances are back under a third of your limits

Healthy

Your safety net is healthy now, and it is still growing

Savings set aside for emergencies, in months of usual spending it would cover

  • Months covered
  • Same months last year
Months of spending coveredAt 1 September 2025

4.6Healthy

Pay attentionStrong

Source: Sample data

Your safety net is healthy now, and it is still growing. Savings set aside for emergencies, in months of usual spending it would cover. Source: Sample data
MonthMonths coveredSame months last year
Apr 20241.61.1
May 20241.81.0
Jun 20242.11.1
Jul 20242.51.2
Aug 20242.81.3
Sep 20243.11.2
Oct 20243.41.4
Nov 20242.81.6
Dec 20242.71.5
Jan 20252.91.5
Feb 20253.11.6
Mar 20253.21.7
Apr 20253.31.8
May 20253.61.8
Jun 20253.81.9
Jul 20254.01.9
Aug 20254.22.0
Sep 20254.62.3

Open in the editor: Your safety net is healthy now, and it is still growing

Data products are now about a quarter of revenue

Quarterly revenue by line

  • Subscriptions
  • Services
  • Data

Source: Sample data

Data products are now about a quarter of revenue. Quarterly revenue by line. Source: Sample data. Quarter to date from Jul 2025
QuarterSubscriptionsServicesDataTotal
Jan 2022£1.8m£1.1m£0.5m£3.5m
Apr 2022£1.8m£1.2m£0.6m£3.6m
Jul 2022£1.9m£1.2m£0.6m£3.8m
Oct 2022£2.0m£1.3m£0.6m£3.9m
Jan 2023£2.1m£1.3m£0.7m£4.1m
Apr 2023£2.1m£1.4m£0.8m£4.3m
Jul 2023£2.2m£1.5m£0.8m£4.5m
Oct 2023£2.3m£1.5m£0.9m£4.6m
Jan 2024£2.3m£1.6m£1.0m£4.8m
Apr 2024£2.3m£1.6m£1.1m£5.0m
Jul 2024£2.3m£1.7m£1.2m£5.2m
Oct 2024£2.3m£1.8m£1.3m£5.3m
Jan 2025£2.4m£1.9m£1.4m£5.7m
Apr 2025£2.4m£1.9m£1.5m£5.9m
Jul 2025£1.4m£1.1m£0.9m£3.4m

Open in the editor: Data products are now about a quarter of revenue

Bars and waterfalls

Rankings, parts of a whole, gains and losses.

The largest supplier took more than four times the spend of the tenth

Largest suppliers, 2024-25

Source: Sample data

The largest supplier took more than four times the spend of the tenth. Largest suppliers, 2024-25. Source: Sample data
SupplierSpend
Atlas Care Partners£9.5m
Brightway Highways Ltd£7.0m
Civic Waste Services£5.6m
Dovetail Homes Trust£4.6m
Evergreen Transport£4.0m
Fairview Facilities£3.5m
Granite Build Group£3.1m
Harbour IT Solutions£2.8m
Ironside Consulting£2.5m
Juniper Legal LLP£2.3m

Open in the editor: The largest supplier took more than four times the spend of the tenth

London and the South East swung back to profit

Operating profit change by region, £

  • FY24
  • FY25

Source: Sample data

London and the South East swung back to profit. Operating profit change by region, £. Source: Sample data
RegionFY24FY25
North£0.09m£0.5m
Midlands−£0.5m£0.09m
London−£0.9m£1.2m
South East−£2.0m£0.7m
South West£0.7m−£0.4m
Wales£0.1m−£0.7m
Scotland£0.5m£0.6m

Open in the editor: London and the South East swung back to profit

Capital spend doubled as two schemes started

Spend by type, £

  • Revenue spend
  • Capital spend

Source: Sample data

Capital spend doubled as two schemes started. Spend by type, £. Source: Sample data
Financial yearRevenue spendCapital spendTotal
2019-20£20.0m£7.8m£27.8m
2020-21£21.4m£7.4m£28.8m
2021-22£22.8m£6.5m£29.3m
2022-23£24.2m£14.7m£38.9m
2023-24£25.6m£14.8m£40.4m
2024-25£27.0m£14.9m£41.9m

Open in the editor: Capital spend doubled as two schemes started

Energy took the biggest bite out of household budgets

Share of the rise in a typical household's spending since 2021, %

Source: Sample data

Energy took the biggest bite out of household budgets. Share of the rise in a typical household's spending since 2021, %. Source: Sample data
itemShare of the rise
Energy31%
Food22%
Housing17%
Transport12%
Insurance8%
Clothing4%
Leisure4%
Other2%

Open in the editor: Energy took the biggest bite out of household budgets

September was the best month for new savings this year

Money paid in, £, by month

Source: Sample data

September was the best month for new savings this year. Money paid in, £, by month. Source: Sample data
monthPaid in
Oct£412
Nov£388
Dec£271
Jan£655
Feb£480
Mar£512
Apr£198
May£604
Jun£590
Jul£547
Aug£433
Sept£822

Open in the editor: September was the best month for new savings this year

Autumn brings nearly twice the rain of late spring

Average monthly rainfall, millimetres

Source: Sample data

Autumn brings nearly twice the rain of late spring. Average monthly rainfall, millimetres. Source: Sample data
MonthRainfall
Jan89
Feb74
Mar63
Apr54
May55
Jun55
Jul63
Aug79
Sep67
Oct107
Nov118
Dec87

Open in the editor: Autumn brings nearly twice the rain of late spring

Price rises covered higher costs, but FX took the gain

Operating profit bridge, FY24 to FY25

  • Increase
  • Decrease
  • Total

Source: Sample data

Price rises covered higher costs, but FX took the gain. Operating profit bridge, FY24 to FY25. Source: Sample data. Steps show the change; totals show the level
ItemChangeRunning total
FY24 profit£4.2m
Price+£1.2m£5.4m
Volume+£0.8m£6.2m
Mix−£0.3m£5.9m
Input costs−£1.1m£4.8m
Gross£4.8m
FX−£0.4m£4.4m
One-off gain+£0.6m£5.0m
FY25 profit£5.0m

Open in the editor: Price rises covered higher costs, but FX took the gain

A loss-making year: restructuring pushed the result below zero

Net income bridge, $

  • Increase
  • Decrease
  • Total

Source: Sample data

A loss-making year: restructuring pushed the result below zero. Net income bridge, $. Source: Sample data. Steps show the change; totals show the level
itemChangeRunning total
Opening$0.9m
Sales+$0.3m$1.3m
Restructuring−$1.6m−$0.3m
Tax credit+$0.1m−$0.2m
Closing−$0.2m

Open in the editor: A loss-making year: restructuring pushed the result below zero

Before and after

Two points in time, side by side.

Energy bills fell by a fifth. Car insurance did the opposite

Monthly household bills, £, March 2024 and March 2025

Source: Sample data

Energy bills fell by a fifth. Car insurance did the opposite. Monthly household bills, £, March 2024 and March 2025. Source: Sample data
billMar 2024Mar 2025Change
Council tax£168£179+£11
Energy£182£141−£41
Car insurance£64£92+£28
Water£41£47+£6
Home insurance£22£27+£5
Broadband£38£42+£4
Mobile£32£29−£3
TV licence£14£15+£1

Open in the editor: Energy bills fell by a fifth. Car insurance did the opposite

Four of seven councils paid suppliers faster this year

Invoices paid within 30 days, %

  • Up
  • Down

Source: Sample data

Four of seven councils paid suppliers faster this year. Invoices paid within 30 days, %. Source: Sample data
Council2023-242024-25Change
Northbridge72%95%+23%
Easthaven85%90%+5%
Westmoor81%89%+8%
Southfield80%77%−3%
Kingsley74%87%+13%
Ashford Vale83%70%−13%
Redcliffe86%71%−15%

Open in the editor: Four of seven councils paid suppliers faster this year

Average deals grew in seven of eight regions, the North most of all

Average contract value, £

  • 2023
  • 2025

Source: Sample data

Average deals grew in seven of eight regions, the North most of all. Average contract value, £. Source: Sample data
Region20232025Change
North£120k£191k+£72k
South East£131k£140k+£9k
South West£105k£127k+£22k
Midlands£102k£111k+£10k
Scotland£110k£97k−£13k
Wales£87k£95k+£8k
London£86k£91k+£5k
Northern Ireland£70k£84k+£14k

Open in the editor: Average deals grew in seven of eight regions, the North most of all

Spreads

How the values spread out, and when they peak.

Most commutes take under 40 minutes; a long tail takes two hours

Usual one-way journey to work, minutes; one dot per worker

Source: Sample data

Most commutes take under 40 minutes; a long tail takes two hours. Usual one-way journey to work, minutes; one dot per worker. Source: Sample data
WorkerplaceMinutes each way
Worker 144Rural areas118
Gwen, Powys to ShrewsburyRural areas118
Worker 034London98
Worker 126Towns96
Worker 122Towns95
Worker 013London94
Worker 176Rural areas92
Ana, Croydon to Canary WharfLondon92
Worker 002London88
Worker 007London88
Worker 099Towns88
Worker 161Rural areas86
Worker 042London83
Worker 082Other cities83
Worker 183Rural areas81
Worker 011London76
Worker 019London70
Worker 031London69
Worker 016London65
Worker 009London63
Worker 025London61
Worker 026London61
Worker 162Rural areas61
Worker 045London59
Worker 050Other cities58
Worker 012London57
Worker 030London56
Worker 006London55
Worker 015London55
Worker 079Other cities55
Worker 001London53
Worker 017London53
Worker 008London52
Worker 023London51
Worker 033London51
Worker 041London51
Worker 027London50
Worker 039London50
Worker 177Rural areas50
Worker 021London49
Worker 075Other cities49
Worker 076Other cities49
Worker 062Other cities48
Worker 036London47
Worker 040London47
Worker 047Other cities47
Worker 182Rural areas47
Worker 005London46
Worker 018London46
Worker 024London45
Worker 035London45
Worker 091Other cities45
Worker 141Rural areas45
Worker 145Rural areas45
Worker 154Rural areas45
Worker 010London44
Worker 086Other cities44
Worker 155Rural areas44
Worker 093Towns43
Worker 004London42
Worker 003London41
Worker 117Towns41
Worker 169Rural areas41
Worker 072Other cities40
Worker 125Towns40
Worker 032London39
Worker 044London39
Worker 049Other cities39
Worker 111Towns39
Worker 150Rural areas39
Worker 014London38
Worker 066Other cities38
Worker 069Other cities38
Worker 151Rural areas38
Worker 164Rural areas38
Worker 085Other cities37
Worker 134Towns37
Worker 138Towns37
Worker 156Rural areas37
Worker 179Rural areas37
Worker 070Other cities36
Worker 171Rural areas36
Worker 073Other cities35
Worker 080Other cities35
Worker 068Other cities34
Worker 136Towns34
Worker 184Rural areas34
Worker 037London33
Worker 056Other cities33
Worker 127Towns33
Worker 153Rural areas33
Worker 178Rural areas33
Worker 102Towns32
Worker 124Towns32
Worker 043London31
Worker 055Other cities31
Worker 058Other cities31
Worker 067Other cities31
Worker 118Towns31
Worker 048Other cities30
Worker 059Other cities30
Worker 081Other cities30
Worker 094Towns30
Worker 119Towns30
Worker 128Towns30
Worker 147Rural areas30
Worker 175Rural areas30
Worker 100Towns29
Worker 103Towns29
Worker 116Towns29
Worker 181Rural areas29
Worker 087Other cities28
Worker 090Other cities28
Worker 097Towns28
Worker 114Towns28
Worker 180Rural areas28
Worker 046London27
Worker 061Other cities27
Worker 071Other cities27
Worker 078Other cities27
Worker 135Towns27
Worker 163Rural areas27
Worker 172Rural areas27
Worker 065Other cities26
Worker 133Towns26
Worker 167Rural areas26
Worker 077Other cities25
Worker 095Towns25
Worker 113Towns25
Worker 139Rural areas25
Worker 159Rural areas25
Worker 063Other cities24
Worker 074Other cities24
Worker 130Towns24
Worker 132Towns24
Worker 143Rural areas24
Worker 168Rural areas24
Worker 096Towns23
Worker 112Towns23
Worker 129Towns23
Worker 173Rural areas23
Worker 064Other cities22
Worker 105Towns22
Worker 121Towns22
Worker 152Rural areas22
Worker 157Rural areas22
Worker 022London21
Worker 052Other cities21
Worker 054Other cities21
Worker 060Other cities21
Worker 104Towns21
Worker 020London20
Worker 028London20
Worker 083Other cities20
Worker 092Other cities20
Worker 029London19
Worker 038London19
Worker 107Towns19
Worker 109Towns19
Worker 120Towns19
Worker 137Towns19
Worker 146Rural areas19
Worker 158Rural areas19
Worker 089Other cities18
Worker 098Towns18
Worker 108Towns18
Worker 110Towns18
Worker 149Rural areas18
Worker 160Rural areas18
Worker 106Towns17
Worker 123Towns17
Worker 140Rural areas17
Worker 115Towns15
Worker 088Other cities14
Worker 101Towns14
Worker 131Towns14
Worker 170Rural areas14
Sam, cycles in BristolOther cities14
Worker 053Other cities13
Worker 057Other cities13
Worker 166Rural areas10
Worker 084Other cities9
Worker 174Rural areas9
Worker 148Rural areas8
Worker 165Rural areas7
Worker 051Other cities4
Worker 142Rural areas4

Open in the editor: Most commutes take under 40 minutes; a long tail takes two hours

Friday night and Saturday are when the card comes out

Average card spending by hour of the day, £

Source: Sample data

Friday night and Saturday are when the card comes out. Average card spending by hour of the day, £. Source: Sample data
hourWeekdaysFridaySaturdaySunday
00:00£0£0£0£0
01:00£0£0£0£0
02:00£0£0£0£0
03:00£0£0£0£0
04:00£0£0£0£0
05:00£0£0£1£1
06:00£1£1£1£1
07:00£2£2£2£2
08:00£3£3£5£3
09:00£2£2£8£5
10:00£1£1£11£7
11:00£3£2£11£9
12:00£5£5£10£10
13:00£6£6£8£9
14:00£3£2£5£8
15:00£2£1£3£7
16:00£5£2£2£6
17:00£8£5£3£7
18:00£8£9£6£5
19:00£5£12£9£3
20:00£2£12£11£1
21:00£1£9£9£1
22:00£0£5£6£0
23:00£0£2£3£0

Open in the editor: Friday night and Saturday are when the card comes out

Flows and parts

Where the money goes, and how big each part is.

Rent takes more than tax and pension together

One month: £3,850 earned, and where every pound went

Source: Sample data

Rent takes more than tax and pension together. One month: £3,850 earned, and where every pound went. Source: Sample data. Each row is one flow
FromToPer monthShare of total
SalaryGross pay£3,45090%
Side workGross pay£40010%
Gross payTax and NI£69018%
Gross payPension£1905%
Gross payTake-home£2,97077%
Take-homeRent£1,15030%
Take-homeFood£42011%
Take-homeBills£3108%
Take-homeTransport£2206%
Take-homeFun£2807%
Take-homeOther£1404%
Take-homeSavings£45012%

Open in the editor: Rent takes more than tax and pension together

Rent alone is more than everything in Lifestyle and Future put together

Household spending in 2025, £

  • Essentials
  • Lifestyle
  • Future

Source: Sample data

Rent alone is more than everything in Lifestyle and Future put together. Household spending in 2025, £. Source: Sample data. Tile area shows the value
itemgroupSpent in 2025Share
RentEssentials£14.7k35.9%
GroceriesEssentials£5.3k12.9%
TransportEssentials£2.5k6.2%
HolidaysLifestyle£2.4k5.9%
Pension top-upFuture£2.4k5.9%
Council taxEssentials£2.1k5.3%
Eating outLifestyle£2.0k4.8%
EnergyEssentials£1.9k4.7%
Emergency fundFuture£1.8k4.4%
ISAFuture£1.2k2.9%
InsuranceEssentials£1.1k2.7%
Water and broadbandEssentials£1.1k2.6%
ClothingLifestyle£1.0k2.5%
SubscriptionsLifestyle£0.8k1.9%
GiftsLifestyle£0.6k1.6%

Open in the editor: Rent alone is more than everything in Lifestyle and Future put together

Housing takes 40p of every pound brought home

Where £2,400 of monthly take-home pay goes

Source: Sample data

Housing takes 40p of every pound brought home. Where £2,400 of monthly take-home pay goes. Source: Sample data. 1 square = 1% (£24)
usePer monthShareSquares (of 100)
Housing£96040%40
Bills£26010.8%11
Food£38015.8%16
Transport£2108.8%9
Fun£2008.3%8
Other£1506.3%6
Savings£24010%10

Open in the editor: Housing takes 40p of every pound brought home

One pound in ten goes into savings

Where £2,400 of monthly take-home pay goes

Source: Sample data

One pound in ten goes into savings. Where £2,400 of monthly take-home pay goes. Source: Sample data. 1 dot = 1% (£24)
usePer monthShareDots (of 100)
Housing£96040%40
Bills£26010.8%11
Food£38015.8%16
Transport£2108.8%9
Fun£2008.3%8
Other£1506.3%6
Savings£24010%10

Open in the editor: One pound in ten goes into savings

Small multiples

One small chart per thing, on a shared or a free scale.

Eating out more than doubled over the year

Monthly spend by category, 2025, £. One shared scale

Groceries£437

Eating out£266

Transport£242

Energy£136

Subscriptions£73

Clothing£89

Source: Sample data

Eating out more than doubled over the year. Monthly spend by category, 2025, £. One shared scale. Source: Sample data. All panels share one scale
categorymonthSpend
GroceriesJan 2025£469
GroceriesFeb 2025£392
GroceriesMar 2025£418
GroceriesApr 2025£446
GroceriesMay 2025£444
GroceriesJun 2025£408
GroceriesJul 2025£429
GroceriesAug 2025£420
GroceriesSep 2025£455
GroceriesOct 2025£404
GroceriesNov 2025£452
GroceriesDec 2025£437
Eating outJan 2025£128
Eating outFeb 2025£140
Eating outMar 2025£145
Eating outApr 2025£162
Eating outMay 2025£148
Eating outJun 2025£176
Eating outJul 2025£182
Eating outAug 2025£198
Eating outSep 2025£202
Eating outOct 2025£236
Eating outNov 2025£228
Eating outDec 2025£266
TransportJan 2025£189
TransportFeb 2025£203
TransportMar 2025£206
TransportApr 2025£221
TransportMay 2025£206
TransportJun 2025£223
TransportJul 2025£217
TransportAug 2025£239
TransportSep 2025£212
TransportOct 2025£214
TransportNov 2025£189
TransportDec 2025£242
EnergyJan 2025£244
EnergyFeb 2025£231
EnergyMar 2025£217
EnergyApr 2025£155
EnergyMay 2025£97
EnergyJun 2025£105
EnergyJul 2025£58
EnergyAug 2025£60
EnergySep 2025£80
EnergyOct 2025£115
EnergyNov 2025£120
EnergyDec 2025£136
SubscriptionsJan 2025£68
SubscriptionsFeb 2025£63
SubscriptionsMar 2025£67
SubscriptionsApr 2025£64
SubscriptionsMay 2025£67
SubscriptionsJun 2025£67
SubscriptionsJul 2025£69
SubscriptionsAug 2025£71
SubscriptionsSep 2025£68
SubscriptionsOct 2025£74
SubscriptionsNov 2025£72
SubscriptionsDec 2025£73
ClothingJan 2025£137
ClothingFeb 2025£112
ClothingMar 2025£88
ClothingApr 2025£58
ClothingMay 2025£136
ClothingJun 2025£114
ClothingJul 2025£160
ClothingAug 2025£45
ClothingSep 2025£102
ClothingOct 2025£102
ClothingNov 2025£50
ClothingDec 2025£89

Open in the editor: Eating out more than doubled over the year

Westmoor stands out: a jump in 2021 helped more than double its spend

Supplier spend by council, one shared scale

Northbridge£20.9m

Easthaven£17.3m

Westmoor£47.1m

Southfield£26.8m

Kingsley£28.9m

Ashford Vale£40.7m

Redcliffe£49.7m

Marlow Down£48.3m

Source: Sample data

Westmoor stands out: a jump in 2021 helped more than double its spend. Supplier spend by council, one shared scale. Source: Sample data. All panels share one scale
councilYearSpend
Northbridge2016£12.4m
Northbridge2017£12.6m
Northbridge2018£15.2m
Northbridge2019£15.5m
Northbridge2020£16.5m
Northbridge2021£20.1m
Northbridge2022£20.7m
Northbridge2023£20.5m
Northbridge2024£20.4m
Northbridge2025£20.9m
Easthaven2016£15.2m
Easthaven2017£17.0m
Easthaven2018£16.9m
Easthaven2019£15.1m
Easthaven2020£15.9m
Easthaven2021£15.4m
Easthaven2022£16.9m
Easthaven2023£17.6m
Easthaven2024£17.7m
Easthaven2025£17.3m
Westmoor2016£20.2m
Westmoor2017£21.0m
Westmoor2018£22.5m
Westmoor2019£25.3m
Westmoor2020£27.6m
Westmoor2021£38.4m
Westmoor2022£42.5m
Westmoor2023£42.8m
Westmoor2024£46.3m
Westmoor2025£47.1m
Southfield2016£24.2m
Southfield2017£24.9m
Southfield2018£23.3m
Southfield2019£23.4m
Southfield2020£25.4m
Southfield2021£22.5m
Southfield2022£23.4m
Southfield2023£26.5m
Southfield2024£27.1m
Southfield2025£26.8m
Kingsley2016£26.7m
Kingsley2017£27.3m
Kingsley2018£27.2m
Kingsley2019£25.8m
Kingsley2020£27.1m
Kingsley2021£28.7m
Kingsley2022£28.1m
Kingsley2023£29.8m
Kingsley2024£30.0m
Kingsley2025£28.9m
Ashford Vale2016£29.8m
Ashford Vale2017£28.8m
Ashford Vale2018£29.3m
Ashford Vale2019£30.2m
Ashford Vale2020£33.9m
Ashford Vale2021£35.7m
Ashford Vale2022£36.8m
Ashford Vale2023£37.9m
Ashford Vale2024£39.7m
Ashford Vale2025£40.7m
Redcliffe2016£35.3m
Redcliffe2017£36.7m
Redcliffe2018£40.0m
Redcliffe2019£43.1m
Redcliffe2020£43.8m
Redcliffe2021£45.7m
Redcliffe2022£47.2m
Redcliffe2023£48.0m
Redcliffe2024£48.5m
Redcliffe2025£49.7m
Marlow Down2016£38.8m
Marlow Down2017£39.9m
Marlow Down2018£35.1m
Marlow Down2019£34.0m
Marlow Down2020£36.0m
Marlow Down2021£42.1m
Marlow Down2022£44.1m
Marlow Down2023£45.0m
Marlow Down2024£47.1m
Marlow Down2025£48.3m

Open in the editor: Westmoor stands out: a jump in 2021 helped more than double its spend

Calendars, prices and two scales

Days of the year, share prices, and two measures at once.

On track

You had 38 no-spend days by the end of June

Card spending by day, January to June 2025. Pale days spent nothing

No-spend daysGoal: one a week

38 daysOn track

Source: Sample data

You had 38 no-spend days by the end of June. Card spending by day, January to June 2025. Pale days spent nothing. Source: Sample data. Darker cells are bigger days; the top step is £86+
DateDayCard spending
1 Jan 2025Wednesday£9
2 Jan 2025Thursday£0
3 Jan 2025Friday£363
4 Jan 2025Saturday£48
5 Jan 2025Sunday£49
6 Jan 2025Monday£23
7 Jan 2025Tuesday£6
8 Jan 2025Wednesday£32
9 Jan 2025Thursday£19
10 Jan 2025Friday£32
11 Jan 2025Saturday£19
12 Jan 2025Sunday£45
13 Jan 2025Monday£0
14 Jan 2025Tuesday£25
15 Jan 2025Wednesday£0
16 Jan 2025Thursday£23
17 Jan 2025Friday£9
18 Jan 2025Saturday£23
19 Jan 2025Sunday£34
20 Jan 2025Monday£8
21 Jan 2025Tuesday£37
22 Jan 2025Wednesday£47
23 Jan 2025Thursday£27
24 Jan 2025Friday£34
25 Jan 2025Saturday£43
26 Jan 2025Sunday£0
27 Jan 2025Monday£25
28 Jan 2025Tuesday£25
29 Jan 2025Wednesday£13
30 Jan 2025Thursday£30
31 Jan 2025Friday£13
1 Feb 2025Saturday£27
2 Feb 2025Sunday£22
3 Feb 2025Monday£0
4 Feb 2025Tuesday£18
5 Feb 2025Wednesday£11
6 Feb 2025Thursday£0
7 Feb 2025Friday£31
8 Feb 2025Saturday£0
9 Feb 2025Sunday£105
10 Feb 2025Monday£327
11 Feb 2025Tuesday£17
12 Feb 2025Wednesday£17
13 Feb 2025Thursday£18
14 Feb 2025Friday£20
15 Feb 2025Saturday£33
16 Feb 2025Sunday£31
17 Feb 2025Monday£0
18 Feb 2025Tuesday£25
19 Feb 2025Wednesday£42
20 Feb 2025Thursday£14
21 Feb 2025Friday£20
22 Feb 2025Saturday£48
23 Feb 2025Sunday£47
24 Feb 2025Monday£9
25 Feb 2025Tuesday£0
26 Feb 2025Wednesday£0
27 Feb 2025Thursday£0
28 Feb 2025Friday£15
1 Mar 2025Saturday£54
2 Mar 2025Sunday£45
3 Mar 2025Monday£13
4 Mar 2025Tuesday£34
5 Mar 2025Wednesday£25
6 Mar 2025Thursday£8
7 Mar 2025Friday£60
8 Mar 2025Saturday£25
9 Mar 2025Sunday£110
10 Mar 2025Monday£19
11 Mar 2025Tuesday£43
12 Mar 2025Wednesday£0
13 Mar 2025Thursday£35
14 Mar 2025Friday£12
15 Mar 2025Saturday£91
16 Mar 2025Sunday£69
17 Mar 2025Monday£34
18 Mar 2025Tuesday£20
19 Mar 2025Wednesday£0
20 Mar 2025Thursday£19
21 Mar 2025Friday£0
22 Mar 2025Saturday£41
23 Mar 2025Sunday£37
24 Mar 2025Monday£12
25 Mar 2025Tuesday£31
26 Mar 2025Wednesday£34
27 Mar 2025Thursday£0
28 Mar 2025Friday£23
29 Mar 2025Saturday£38
30 Mar 2025Sunday£32
31 Mar 2025Monday£14
1 Apr 2025Tuesday£9
2 Apr 2025Wednesday£23
3 Apr 2025Thursday£0
4 Apr 2025Friday£8
5 Apr 2025Saturday£41
6 Apr 2025Sunday£25
7 Apr 2025Monday£31
8 Apr 2025Tuesday£0
9 Apr 2025Wednesday£0
10 Apr 2025Thursday£17
11 Apr 2025Friday£18
12 Apr 2025Saturday£31
13 Apr 2025Sunday£22
14 Apr 2025Monday£0
15 Apr 2025Tuesday£27
16 Apr 2025Wednesday£12
17 Apr 2025Thursday£80
18 Apr 2025Friday£0
19 Apr 2025Saturday£0
20 Apr 2025Sunday£32
21 Apr 2025Monday£37
22 Apr 2025Tuesday£0
23 Apr 2025Wednesday£16
24 Apr 2025Thursday£0
25 Apr 2025Friday£14
26 Apr 2025Saturday£30
27 Apr 2025Sunday£78
28 Apr 2025Monday£15
29 Apr 2025Tuesday£23
30 Apr 2025Wednesday£15
1 May 2025Thursday£22
2 May 2025Friday£42
3 May 2025Saturday£30
4 May 2025Sunday£50
5 May 2025Monday£0
6 May 2025Tuesday£0
7 May 2025Wednesday£13
8 May 2025Thursday£0
9 May 2025Friday£20
10 May 2025Saturday£34
11 May 2025Sunday£18
12 May 2025Monday£0
13 May 2025Tuesday£0
14 May 2025Wednesday£17
15 May 2025Thursday£0
16 May 2025Friday£19
17 May 2025Saturday£86
18 May 2025Sunday£32
19 May 2025Monday£16
20 May 2025Tuesday£0
21 May 2025Wednesday£326
22 May 2025Thursday£19
23 May 2025Friday£0
24 May 2025Saturday£31
25 May 2025Sunday£14
26 May 2025Monday£17
27 May 2025Tuesday£46
28 May 2025Wednesday£24
29 May 2025Thursday£0
30 May 2025Friday£6
31 May 2025Saturday£17
1 Jun 2025Sunday£56
2 Jun 2025Monday£0
3 Jun 2025Tuesday£25
4 Jun 2025Wednesday£16
5 Jun 2025Thursday£14
6 Jun 2025Friday£16
7 Jun 2025Saturday£44
8 Jun 2025Sunday£33
9 Jun 2025Monday£13
10 Jun 2025Tuesday£21
11 Jun 2025Wednesday£0
12 Jun 2025Thursday£26
13 Jun 2025Friday£0
14 Jun 2025Saturday£78
15 Jun 2025Sunday£26
16 Jun 2025Monday£387
17 Jun 2025Tuesday£16
18 Jun 2025Wednesday£0
19 Jun 2025Thursday£0
20 Jun 2025Friday£16
21 Jun 2025Saturday£28
22 Jun 2025Sunday£37
23 Jun 2025Monday£45
24 Jun 2025Tuesday£14
25 Jun 2025Wednesday£16
26 Jun 2025Thursday£0
27 Jun 2025Friday£47
28 Jun 2025Saturday£40
29 Jun 2025Sunday£26
30 Jun 2025Monday£21

Open in the editor: You had 38 no-spend days by the end of June

Shares slid in early September, then recovered

Daily OHLC bars, pence

Source: Sample data

Shares slid in early September, then recovered. Daily OHLC bars, pence. Source: Sample data. One row per trading session
DateOpenHighLowClose
11 Aug 2025394399392398
12 Aug 2025396398394395
13 Aug 2025395395389393
14 Aug 2025395398392397
15 Aug 2025397397393396
18 Aug 2025395398395398
19 Aug 2025398399392392
20 Aug 2025394395387387
21 Aug 2025388392387391
22 Aug 2025389394386393
26 Aug 2025393395393393
27 Aug 2025392392388389
28 Aug 2025391397390395
29 Aug 2025396403395398
1 Sep 2025400402391392
2 Sep 2025392398390397
3 Sep 2025398400390392
4 Sep 2025390391384385
5 Sep 2025385388384385
8 Sep 2025385387384386
9 Sep 2025384385377378
10 Sep 2025377379373375
11 Sep 2025378389376388
12 Sep 2025387390386389
15 Sep 2025390393387391
16 Sep 2025392392390391
17 Sep 2025390391390391
18 Sep 2025392393389389
19 Sep 2025390391388390
22 Sep 2025391394390392

Open in the editor: Shares slid in early September, then recovered

Revenue kept rising while the margin slipped in 2023

Quarterly revenue (£) and operating margin (%)

  • 1Price freeze

Source: Sample data

Revenue kept rising while the margin slipped in 2023. Quarterly revenue (£) and operating margin (%). Source: Sample data
QuarterRevenueOperating margin
Jan 2021£3.3m17.5%
Apr 2021£3.3m16.9%
Jul 2021£3.3m17.1%
Oct 2021£3.4m18.2%
Jan 2022£3.5m17.1%
Apr 2022£3.5m17.5%
Jul 2022£3.6m18.7%
Oct 2022£3.6m18.8%
Jan 2023£3.6m18.6%
Apr 2023£3.7m18.7%
Jul 2023£3.8m19.3%
Oct 2023£3.9m18.4%
Jan 2024£4.0m18.3%
Apr 2024£4.1m17.5%
Jul 2024£4.3m17.5%
Oct 2024£4.4m17.5%
Jan 2025£4.4m17.6%
Apr 2025£4.6m18%
Jul 2025£4.7m18.4%
Oct 2025£4.7m17.7%

Open in the editor: Revenue kept rising while the margin slipped in 2023